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2002 Coverage Highlights
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49,363,000 TV homes
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"MBR" reaches 50% of the total US!!
A total of 49,363,000 TV homes.
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8,225,000 Black TV homes
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"MBR" reaches 70.3% of Black TV homes.
A total of 8,225,000 Black TV homes.
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18 Years on WGN Cable
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"MBR" is entering its 18th consecutive season on one of the country's most recognized super stations available in all 50 states currently reaching over 50 million U.S. TV households.
via WGN-Cable.
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67% of U.S. TV households
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"MBR's" combined broadcast and cable penetration remains consistently strong at 67% of total U.S. TV households!!
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Clearance List
Broadcast and Cable Coverage
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Black Household Coverage
2000-2001 Season
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% Black U.S. TV HH Coverage
Including WGN Cable: 70.3%
% of Total Households
Including WGN Cable: 64%
Total Black US TV HH: 11,750,000
Total DMA Cable TV HH: 99,392,080
Total WGN-Cable US TV HH: 50,106,896
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Audience
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MBR: The Minority Business Report is now entering its 18th season. As one of America's leading minority owned television production companies, Central City Productions, Inc. is proud to announce that MBR has distinguished itself as the longest running and most widely respected weekly television program devoted to minorities in business. Our goal is to establish MBR as the show of record for minority businesses.
MBR: The Minority Business Report is a valuable resource, not only to today's minority entrepreneur, but to anyone concerned with the economic advancement of minorities in America. No other television program provides such extensive coverage of the issues, events, and personalities that shape the minority business world. As minority businesses grow, so too will our commitment and coverage.
MBR is recognized as the leader in television coverage of the minority business community throughout the nation. Our success is rooted by the fact that we take minority-owned businesses seriously. African-Americans, Latinos, Women, Asians and other minority groups look to MBR to champion their enterprises and to inspire others within these communities towards greater economic participation.
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Format Overview
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MBR covers a broad spectrum of minorities in business, from top executives of major Fortune 500 companies to proprietors of small family businesses.
We have formatted the program into five distinct segments as indicated in the adjacent column.
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1. NEWS
Each broadcast opens with news stories of national and international scope. The reports are concise, informative and designed to help our viewers stay on top of the issues that affect their economic future. Minority employment, education, and economic conditions are examined regularly at the top of each broadcast.
2. INTERVIEWS WITH FEATURED GUESTS
MBR introduces its viewers to the men and women behind the headlines. Guests of the program are experts on the topic of discussion or newsmakers involved with the day's top story.
3. MBE OF THE WEEK
Each week, a Fortune 500 firm sponsors a compelling account of a minority entrepreneur who, despite hardships and setbacks, owns a viable business and is giving something back to his or her community. These accounts provide viewers with a deeper appreciation for the challenges, demands, and rewards of entrepreneurship.
4. CALENDAR OF EVENTS
This segment is a concise listing of events occurring across the nation that prove to be excellent networking opportunities for minority entrepreneurs and corporate professionals.
5. THE MBR INVESTMENT REPORT
Each week, MBR features a prominent minority financial analyst, investment banker or economist who provides entrepreneurs, corporate executives and investors with useful information on how to manage, maintain, control and secure their business & personal financial future. Our analysts offer suggestions on a wide range of topics, including planned-based investments, financial management, advisory services, capital management, and retirement. Some of the topics covered by our analysts are in response to viewer mail. The MBR Investment Report is a viable means for investment and financial service providers to develop an ongoing link to the Minority Business Community, including Hispanics, Women, & African-Americans, Asians that generate long-term clients.
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National Fact Sheet
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Type of Program
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Weekly Series
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Length
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1/2 Hour
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National Coverage
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70% of Black U.S. TV Households
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Studio Hosts
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Darryl Dennard
Zoraida Sambolin
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Program Focus
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MBR provides a forum for the discussion of issues, policies and ideas that impact the development of small, minority-owned and female-owned businesses.
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Highlights
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- Minority businesses in action from remote field segments
- Broad range of studio guests discuss the latest business trends
- MBR Entrepreneur of the Week
- Calendar of Events
- The MBR Investment Report
- MBR Feature of the Week
- MBR E-Commerce Report
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STATION SALES: Legacy Entertainment, Inc. - 303-771-3513
ADVERTISING SALES: Central City Productions - 312-321-9491
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Awards Ceremony and Reception Fact Sheet
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Program Description
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The "MBR" Top Ten Awards is a national awards program that
recognizes 10 outstanding minority businesses for their civic, social, community, and business accomplishments.
The "MBR" Top Ten Awards gives a "Corporation of the Year" Award for a company's commitment to doing business with minority firms.
The "MBR" Top Ten Awards recognizes a "Minority Business Advocate of the Year" for demonstrating support and advocacy for minority businesses.
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Format
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The "MBR" Top Ten Awards is a VIP reception where community, political, civic, and business leaders come together to salute 10 minority businesses, the "Corporation of the Year" and the "Advocate of the Year."
Each award presentation is pre-taped for a feature that later airs in a four-part series on the weekly "MBR" television show. In addition to the taping of the award winners, the entire awards reception is taped for television.
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Date
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TBA
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Time
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TBA
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Location
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TBA
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Previous "Corporation of the Year" Award Recipients
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- 2000 - Quaker Oats
- 1998 - McDonald's
- 1997 - IBM
- 1996 - Kraft Foods
- 1995 - Ameritech
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- 1999 - Jewel Foods
- 1994 - J C Penney
- 1993 - General Motors
- 1992 - United Airlines
- 1991 - AT&T
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Previous "Business Advocate of the Year" Award Recipients
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- 2000 - Paul Vallas, Chicago Public Schools
- 2000 - James Compton, Chicago Urban League
- 1999 - Senator Emil Jones
- 1998 - Reggie Webb, Chairman, NBMOA
- 1997 - Rev. Jesse Jackson Sr.
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- 1996 - MBE Health, Defense, and Education Fund
- 1995 - Mayor Richard M. Daley, City of Chicago
- 1994 - Congresswoman Cardiss Collins
- 1993 - National Minority Supplier Development Council
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AWARDS CEREMONY AND RECEPTION
FOR THE MBR'S
TEN OUTSTANDING MINORITY BUSINESSES
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The "MBR" Top Ten Awards ceremony is a salute to individuals and organizations whose success in minority business development has been outstanding and inspiring.
The annual event is hosted by Central City Productions. "MBR" host Darryl Dennard is the master of ceremonies. In attendance have been over 500 guests who represent the minority business community: entrepreneurs, executives of major corporations, civic and community leaders.
Each year, the "MBR" Advisory Board recognizes 10 minority-owned businesses that have demonstrated growth in sales and employment.
"MBR" also honors the "Minority Business Advocate of the Year" and the "Corporation of the Year." Past honorees include Chicago Mayor Richard M. Daley, Rev. Jesse Jackson Sr., McDonald's, Kraft Corporation, Ameritech Illinois, IBM, and the DC-based MBE Health, Defense, and Education Fund.
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